James Charles has established himself as a sensational Youtube star. He addresses his fans as sisters and his content include making makeup videos and uploading vlogs about his personal life. He first found popularity through Instagram and he was instantly successful by wearing makeup in a yearbook photo. From that moment, he became one of the biggest makeup guru in Youtube. Covergirl has also named him the company’s first male ambassador.
This 19 year old vlogging legend had subscribers of about 13 million. His successful career came to a downfall when his best friend and makeup guru Tati Westbrook accused James of being a predator and made a video talking about how he has been manipulating straight men into relationships. Tati may not have as much as subscribers as James Charles but her fans are loyal to her and her statements and after this allegations made by her, James gradually started losing his subscribers and he lost about 3 million of them.
Westbrook had made a video of 43 minutes and she ranted about how his close friend has broken her trust and it received an immediate reaction. It wasn’t a personal drama anymore and the entire youtube community was involved in lashing against James Charles.
She said “If I didn’t make this video, and I didn’t say things publicly, I think I would be feeling worse.“ You don’t get to the success that James Charles has without knowing how to work someone, and I don’t want to be worked.”
Now, James has suddenly become a villain to the youtube community. An abrupt remark made by Tati in order to get personal vengeance and this have resulted in cosmetic brands and celebrities unfollowing him in social media sites. To add more suffering, his close youtuber friends have also dissed on him publicly. A huge amount people have come up talking about him sliding in their DM’s. After the remark made by Tati, it has resulted in forming unwanted and self generated problems for him.
This is a tale of friendship gone sour and this has resulted in involvement of general public at a massive rate. Watching Charles followers drop in real time is like watching a train wreck. The career that is being ruined being of personal issues to pretty hard to not be invested in and even if you have no connection to the beauty community, people want to know what happens as an outcome.
Along with Tati, Jeffree Stars also lashed on Charles on social media. He slammed him by saying he is a ‘danger to the society and he was disgusted by his behavior.’ He also wrote a bunch of mean tweets about him and his fans blindly supported him.
However, what seemed to be the never ending drama came to a halt after Jeffree made an apology video to James Charles. He uploaded a video name, ‘Never doing this again’ and he discusses about his attitude and behavior since a last couple of weeks. The 33 year wanted the drama to stop but made a last remark before he did.
Charles made a 41 minute video defending himself against Tati and Jeffree. He said false narrative was being made about him manipulating straight men. But Jeffree said he is not as innocent and he told he had proofs about his ill behavior based on receipts that he had.
He said: ‘Everyone keeps asking me for my RECEIPTS…I have so much to say and some really sad, disgusting things to show you guys. James Charles tried to mass manipulate you all today. When I show you the proof and WHY I tweeted that tweet about him, you will all finally understand.’
Charles however made a counter attack by saying he couldn’t have lured straight men as he is still a virgin. While defending himself he said, ‘First of all, I’m a 19-year-old virgin. ‘I talk about boys quite a lot on my social media networks. Clearly at this point it’s not acceptable anymore… just thought I’d bring it up, put it out into the universe, I don’t really get a lot of action.’
‘That being said, I have never, and would never, and will never use my “fame”, money or power, to manipulate or get any sexual actions from a guy,’ he continued. ‘That is disgusting, it is not me, and the fact that Tati brought this up blows my mind, because she knows the real story.’
So for now the drama has come to a halt and Jeffree Stars has expressed his mistake of ‘hitting the send button.’ Tati also has deleted her confession and just wants this drama to stop. We can only hope the best for Charles and his followers may now understand the situation and support him once again.